OPTION-G APPAREL UNITES WITH TOP MUSICIANS
TO CREATE A NEW T-SHIRT LINE CALLED ARMY WITH HARMONY.
Los Angeles, CA (January 25, 2005) - option-g apparel, a division
of option-g visual communication, announced today that it
is joining forces with various musicians to create a new t-shirt
line called Army with Harmony.
Army with Harmony will release three to four designs each
season, with the first season, Fall ‘05, featuring artwork
from Australian indie rocker Ben Lee, Ned Brower of the Los
Angeles pop band, Rooney, and Aaron Burtch of the space-pop
band, Grandaddy. The shirts will be available for individual
sale, or sold as limited edition sets packaged in numbered
army messenger bags. Army with Harmony will donate a percentage
of the profits to the charity of each musician's choice. The
shirts will be manufactured by option-g apparel and available
for sale in boutiques, clothing stores, record stores and
online. Samples of the Fall ’05 line will be available
February 14, 2005.
The concept for Army with Harmony was born out of a longstanding
love of music and the career, meshing art and music, of Cole
Gerst, option-g’s founder. Gerst is the artist and graphic
designer responsible for setting the style of the rock 'n'
roll posters created for the Henry Fonda Theater in Los Angeles,
and he counts among his genre-spanning clients rapper Eminem,
indie rock band Grandaddy and country star Allison Moorer.
He collaborates on concepts and style with partner Michelle
Madden, a writer, trend-spotter and youth marketing consultant
who joined the company as creative director.
“We thought Army with Harmony would be a unique way
for musicians to express themselves visually. There are so
many super creative bands out there who have the potential
to deliver an amazing visual component to their music. But
with people downloading rather than purchasing albums, we
are missing out on all of the album art. And music video budgets
have fallen away for almost all but the TRL bands, so we felt
like the t-shirts could be a really cool visual outlet for
many of the bands we love,” says Madden.
Adds Gerst, “Band t-shirts are an institution, but our
idea is exciting to me because we are not making band specific
or concert shirts, but instead works of art or concepts envisioned
by the musicians. We collaborate using whatever media they
want to work with—it’s been sketches, drawings,
photos or even just a slogan or concept. We’ve had great
response and the musicians really get into their concepts
and have fun with it. We look forward to having a great series
option-g apparel http://www.option-g.com/army
Ben Lee (http://www.ben-lee.com/)
MORE INFORMATION PLEASE CONTACT:
Michelle Madden, 323 254 0940, firstname.lastname@example.org