FOR IMMEDIATE RELEASE
OPTION-G APPAREL UNITES WITH TOP MUSICIANS TO CREATE A NEW T-SHIRT LINE CALLED ARMY WITH HARMONY.

Los Angeles, CA (January 25, 2005) - option-g apparel, a division of option-g visual communication, announced today that it is joining forces with various musicians to create a new t-shirt line called Army with Harmony.
Army with Harmony will release three to four designs each season, with the first season, Fall ‘05, featuring artwork from Australian indie rocker Ben Lee, Ned Brower of the Los Angeles pop band, Rooney, and Aaron Burtch of the space-pop band, Grandaddy. The shirts will be available for individual sale, or sold as limited edition sets packaged in numbered army messenger bags. Army with Harmony will donate a percentage of the profits to the charity of each musician's choice. The shirts will be manufactured by option-g apparel and available for sale in boutiques, clothing stores, record stores and online. Samples of the Fall ’05 line will be available February 14, 2005.
The concept for Army with Harmony was born out of a longstanding love of music and the career, meshing art and music, of Cole Gerst, option-g’s founder. Gerst is the artist and graphic designer responsible for setting the style of the rock 'n' roll posters created for the Henry Fonda Theater in Los Angeles, and he counts among his genre-spanning clients rapper Eminem, indie rock band Grandaddy and country star Allison Moorer. He collaborates on concepts and style with partner Michelle Madden, a writer, trend-spotter and youth marketing consultant who joined the company as creative director.
“We thought Army with Harmony would be a unique way for musicians to express themselves visually. There are so many super creative bands out there who have the potential to deliver an amazing visual component to their music. But with people downloading rather than purchasing albums, we are missing out on all of the album art. And music video budgets have fallen away for almost all but the TRL bands, so we felt like the t-shirts could be a really cool visual outlet for many of the bands we love,” says Madden.
Adds Gerst, “Band t-shirts are an institution, but our idea is exciting to me because we are not making band specific or concert shirts, but instead works of art or concepts envisioned by the musicians. We collaborate using whatever media they want to work with—it’s been sketches, drawings, photos or even just a slogan or concept. We’ve had great response and the musicians really get into their concepts and have fun with it. We look forward to having a great series of collaborations.”

option-g apparel http://www.option-g.com/army
Ben Lee (http://www.ben-lee.com/)
Rooney (http://www.rooney-band.com/)
Grandaddy (http://www.grandaddylandscape.com/)

FOR MORE INFORMATION PLEASE CONTACT:
Michelle Madden, 323 254 0940, michelle@option-g.com