When to Pivot: A 163-Year-Old Company's Evolution

American Express called upon Option-G to create a special presentation for the SXSW festival in Austin, TX. Amex exec, Dan Schulman, was to give a "Future 15" talk about the role of Amex's new start-up division. They needed visuals to reach a new demographic. Sighting Option-G's work with youth culture brands and it's deep ties to the music and entertainment industry, they hired us to work his dialogue about the companies drive to move forward into a compelling presentation. We sculpted the story and visuals to appeal to the upwardly mobile youth category they are aiming to hit. Hey, when American Express lets you get away with making fun of their old advertising, using images of the Grim Reaper and using terms like "WTF", you know they trust you.

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