Option-G partnered with ecopop and Eyemagine to develop a new kind of app for the iPhone & iPad. Depending on how you look at it, "dabball" (pronunced like dabble) is an artfully addictive game that allows players to purchase featured art directly from their iPhone, iPad and iTouch. Or, it's the world's first digital art gallery that sells archival-quality artist prints by way of art-inspired dexterity games.

Option-G was not only in charge of branding the company and game itself, but also art directed & designed the navigation, and style of every aspect of the application & game. On top of all that, Option-G was the lead curator of all the art featured in the game which includes over 400 unique pieces of art from 43 artists from around the globe.

Artists include: Brooke Weeber, Ryan Berkley, GUYBURWELL, Cole Gerst, HUTCH, Santiago Uceda, and Will Bryant, Robert Pollard (Guided By Voices), David Yow (The Jesus Lizard), Alyson Fox, Andrew Neuhues, AustinVonNEW, Beautiful/Decay, bee things, Blake E. Marquis, Bomboland, Brainstorm, Catherine Ryan, Christopher Bettig, add fuel to the fire, Eleanor, Erik Otto Studios, Esther Pearl Watson , Hannah Stouffer, Jacob Escobedo, Jonathan Calugi, Kiino Villand, Linda Kim, Matt LaFleur, Michael C. Hsiung, Nate Duval, Patrick Haemmerlein, Paul D. Scott, R. Caldwell, R. LAND, Ryan Riss, Sandra Dieckmann, Sarajo Frieden, Steph Says Hello, Sven Palmowski, the Bungaloo,THOMAS RAIMONDI and Wilmer Murillo.