I was tasked to create new packaging for shoe laces that had to solve multiple problems. The shoe laces had to be neatly displayed and hang on a fixture so the laces wouldn’t get tangled up with each other. In addition, they had to pack together in a larger carton and not get crushed or tangled in transit. The solution was this box design that displayed the laces neatly in the front, and kept the rest of the laces neatly behind a pull out tab.