Option-G created an advertising campaign for The Toyota Prius v and the 3rd Generation Prius (Filter/Saatchi & Saatchi) focusing on outdoor festivals such as the Eat Real and Life is Good Festivals. The "Creation Station" Prius tour is a national multi-destination tour designed to provide a first look at the new member of the Prius family. During the tour, potential buyers can participate in various activities to get to know the Prius v better. Using core Toyota Prius elements, Option-G created all the logos, signage, banners, buttons, t-shirts, game boards and other collateral that made this tour a huge success.