Vans created an unprecedented art program in Los Angeles, bringing together six of the area's top emerging and recognized art talents by featuring their original work on a prominent billboard in the city.

For the duration of the project these six artists' work appeared for two months at a time and culminated with a group show at New Image art in Los Angeles presented by Vans. In addition, Vans made a $1,000 donation to the local charity of each artist's choice, on their behalf, giving back to the city that has given the company and these artists so much.